CVS, Walgreens Look For Big Data Reward From Covid-19 Vaccinations

Thelasko shares a report from The Wall Road Journal: Administering Covid-19 vaccines comes with a precious perk for retail pharmacies: entry to troves of shopper information. Chains comparable to CVS Well being Corp., Walmart Inc. and Walgreens-Boots Alliance, Inc. are collecting data from millions of customers as they sign up for shots, enrolling them in affected person methods and having recipients register buyer profiles.

The retailers say they’re utilizing the data to advertise their shops and providers, tailor advertising and marketing and be in contact with shoppers. The businesses additionally say the data is important in streamlining vaccinations and bettering record-keeping, whereas making certain solely certified individuals are receiving pictures.

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