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Agent Sasco to the rescue

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Agent Sasco to the rescue

Recycling Companions of Ja faucets deejay as model ambassador

BY BOBIQUE BROWN
Observer author
editorial@jamaicaobserver.com

Friday, January 22, 2021

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Recycling Companions of Jamaica (RPJ) is hoping the recognition of dancehall deejay Agent Sasco (actual title Jeffrey Campbell) will assist get its message to a a lot wider viewers over the following 12 months.

The corporate introduced on Monday that Sasco has been tapped to be its first-ever model ambassador.

“We want assist. RPJ has been round since 2014 and we have now solely been in a position to take action a lot as a result of we aren’t reaching out to the lots that we have to get to,” stated RPJ Advertising and Public Relations Supervisor Candice Ming. “We want individuals who really imagine in what we’re doing and who’re capable of get the lots on board to make a optimistic change from inside their private area.”

She argued that Sasco, an artiste who transcends generations, was the right particular person for RPJ’s history-making determination. “We’re very grateful he’s accepting this new function,” stated Ming.

Sasco, nicely recognised for his function in popularising the brand new period of dancehall and reggae, shared his pleasure in being chosen for his new function.

“[Recycling] is one thing I have been enthusiastic about for a while and it’s only a matter of alignment. The alignment and the synergy is certainly there and it’s one thing that I’m more than pleased to do,” he stated.

In his function as model ambassador, Sasco will likely be concerned in a number of initiatives geared toward getting extra individuals to have interaction with the RPJ and get into the behavior of recycling. Certainly one of these initiatives would be the RPJ’s launch of a recycling depot in St Thomas. That’s tentatively scheduled for later this month or early February.

Sasco is especially wanting ahead to working with the RPJ in getting its message throughout to younger youngsters, as he believes it’s best to type good habits early in life. “Total, [we need] to have a correct recycling initiative in colleges as they generate a big quantity of plastics per day,” he stated.

For the artiste, recycling is a part of a wider aim of doing issues that may clearly assist the setting, actions that may profit the nation and its residents.

Ming agreed.

“We simply need extra individuals to come back on board and get into the enterprise of getting two rubbish bins — one for plastic bottles and one for normal rubbish,” she urged.

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