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Still in the game!

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Nonetheless within the recreation!

Sagicor assured about 2021 Sigma Run targets regardless of COVID-19

BY SHARLENE HENDRICKS
Observer workers reporter
hendrickss@jamaicaobserver.com

Thursday, January 21, 2021

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CEO of the Sagicor Group Christopher Zacca is assured that, regardless of the challenges posed by COVID-19, he and his crew will exceed the “steep” goal of $50 million they’ve set their sights on elevating from the corporate’s Sigma Company Run.

“It’s not enterprise as regular. The COVID-19 pandemic has clearly modified the sport on us,” he confused through the newest Jamaica Observer Monday Change.

In deference to protocols put in place to assist curb the unfold of the illness, a lot of this 12 months’s occasion will likely be digital. Nevertheless, Zacca doesn’t assume this may hamper efforts to fulfill their purpose of elevating funds for the society’s most needy.

“[It] is a steep goal provided that we can’t have a bodily run. However we all know that we’re going to beat that focus on. We really feel the help already from the Jamaican group, and from the diaspora,” he mentioned.

He added that transferring the occasion on-line had really helped their efforts. “It being digital does give us some benefit in that we are able to attain out past the boundaries of Jamaica and we’re seeing some constructive indicators round that,” Zacca famous.

“We’re actually trying ahead to a brand new paradigm in Sagicor Sigma Company Run. We’re excited and we’re getting an incredible quantity of help from the communities we serve,” he added.

This 12 months’s Sigma Run can even function a particular invitational sprint for chosen individuals throughout prime performing corporations over the previous three years of the occasion’s staging. Contributors registered for the digital run will get a particular digital certificates of participation after they run their very own race and submit their instances.

Along with offering monetary help to this 12 months’s beneficiaries — Port Antonio and Annotto Bay hospitals in jap Jamaica— there has additionally been the launch of a particular remedial programme for youngsters who’ve been set again of their education through the pandemic.

Alysia White, govt director of the Sagicor Basis, mentioned the remedial programme, which has been dubbed the Get Again on Monitor initiative, had been a serious pull for donors who had been eagerly anticipating this 12 months’s occasion.

“We needed to do [the run virtually] to be able to abide by the security rules and the protocols which have been put in place by the Ministry of Well being and the Authorities of Jamaica. We’re 100 per cent in compliance with that they usually have allowed us to have an invitational race,”she mentioned. “However we needed to proceed. I’ve had so many calls throughout the final two months about whether or not or not we’re going to do Sigma Run this 12 months. As we have mentioned many instances, Jamaica is a rustic that wants lots of assist, and we have to galvanise the help of our company entities and personal sector to guarantee that we give in direction of the well being and training sectors, and primarily our youngsters.”

There had additionally been gives of help, she added, from Sagicor’s sister corporations in different components of the world looking forward to particulars on when and the place they’ll run.

“We’re actually enthusiastic about this. Our goal may be very steep however come what may, we’ll make it; I am certain,” mentioned White.

Registration for the run closes on February 12.

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