Liquid Telecom is present process main modifications – together with a rebranding and a revised technique for the subsequent monetary 12 months.
Final 12 months, the corporate introduced a rebranding to “Liquid Clever Applied sciences”, in addition to restructuring which noticed it retrench plenty of staff.
Its new technique is to reposition its product set and transfer away from solely offering core connectivity to its enterprise clients, as an alternative providing a set of managed and cloud companies.
The corporate additionally obtained a brand new CEO this 12 months – Deon Geyser – who sat down with MyBroadband to elucidate the most important modifications on the firm.
Geyser mentioned he was excited for the enterprise’s development potential this 12 months, following the implementation of its revised technique.
“Liquid Telecom South Africa within the second half of final 12 months launched into a restructure and a metamorphosis journey, which is transferring Liquid from a connectivity participant to extra of an clever expertise solution-oriented enterprise,” Geyser mentioned.
“That, after all, was the beginning of the transformation plan which included a restructure regionally in South Africa, which ended on the finish of November final 12 months.”
A formidable participant
Geyser cleared up the problem of the corporate’s rebranding, which at the moment stays unchanged, stating that this was a step it could soak up Q2 of 2021 on the outset of its subsequent monetary 12 months.
“Our monetary 12 months begins first of March so a part of our new monetary 12 months planning is the rebranding train,” he mentioned. “We anticipate that to occur, I’d think about, in quarter two of 2021.”
He famous that Liquid Telecom’s current infrastructure and ability base make it a formidable participant within the South African market, and he’s assured the corporate will be capable of succeed within the options house.
“There’s a hole available in the market for a B2B-focused firm which may do connectivity plus options on high of that,” Geyser mentioned.
“When you take a look at our asset base of infrastructure, spectrum, buyer base, our robust worker base, the ability base that we now have – I feel it makes us a formidable participant available in the market.”
He famous that the expansion the corporate noticed in its options enterprise after the appearance of COVID-19 was distinctive, and he expects this to proceed rising.
“Because the market shifted with the beginning of COVID-19, it simply introduced digitisation ahead 5 years, so the way in which we regarded on the market modified.”
“We’re addressing the work-from-home setting for our enterprise clients with a product that we launched in Q3 final 12 months, and we now have our first orders which have are available,” Geyser mentioned.
This doesn’t imply Liquid Telecom will halt its connectivity enterprise, nonetheless. It plans to scale back expenditure on rolling out infrastructure in accordance with its earlier technique and as an alternative give attention to the connectivity wanted to ship its new options.
Fibre enterprise and spectrum
Liquid Telecom is a serious telecommunications participant in South Africa, with important assets by way of fibre infrastructure and radiofrequency spectrum.
“We is not going to say no to growing infrastructure extra to areas that also should be related,” Geyser mentioned, however he added that the corporate has important protection already.
“With the NLD routes we now have constructed during the last 11 or 12 years as Liquid connecting the most important CBDs, we now have lined a giant a part of the most important routes already.”
“Within the subsequent monetary 12 months, we don’t see a serious new large community enlargement from the place we’re as a result of we consider that we’ve lined a serious a part of that,” he mentioned.
Liquid Telecom nonetheless plans to develop its community, however will probably be extra centered on the place it derives worth when doing so.
“It’s not killing our connectivity enterprise in any respect, it’s strengthening what we now have,” Geyser mentioned.
When requested concerning the spectrum ITA and Liquid Telecom’s software for high-demand spectrum, Geyser mentioned that buying this useful resource stays part of its technique.
“We’re taking part within the ITA course of, it’s a part of our strategic view of the long run and we assist authorities’s initiative to public sale high-demand spectrum,” he mentioned.
When requested what Liquid Telecom deliberate to do if it was awarded spectrum within the public sale, Geyser mentioned he was unable to publicly remark.
Betting on the “new regular”
A significant part of Liquid Telecom’s revised enterprise mannequin is to construct on the expansion in options gross sales it noticed final 12 months when many companies relied on it to allow work-from-home setups.
The corporate, due to this fact, believes that the COVID-19 pandemic has irreversibly modified the way in which companies work in South Africa, and it’s betting on the long run demand for a lot of these cloud companies.
“Final 12 months, we noticed a five-fold improve in our cloud enterprise as folks determined to maneuver house and companies didn’t have the precise product set to handle that, we have been there to assist them,” Geyser mentioned.
He mentioned that Liquid Telecom had commissioned a working-from-home research in October final 12 months to gauge the outlook of companies post-COVID-19, and he mentioned the preliminary outcomes have been aligned with Liquid Telecom’s technique.
“The preliminary outcomes are displaying that lots of people working from house don’t have the required connectivity in place, which results in a really fascinating alternative for offering that connectivity,” he mentioned.