Samsung Electronics Co on Thursday debuted three Galaxy S21 smartphones, upgraded earbuds and a gadget to trace bodily objects, setting out its stall to compete with Apple Inc.’s present and future system vary.
The South Korean firm’s new flagship handsets are $200 cheaper than final yr’s lineup throughout the board: the Galaxy S21 begins at $799.99, matching the iPhone 12, whereas the bigger S21+ is $999.99 and the upgraded S21 Extremely prices $1,199.99.
The worth drops are an acknowledgement of the present pandemic-riddled economic system the place shoppers are holding off on non-essential purchases in addition to a transfer to chase away rising competitors from the likes of Xiaomi Corp.
Samsung stated it sees a “bifurcation” within the smartphone market, between shoppers wanting the very newest tech and extra cost-sensitive consumers, which has motivated its new technique.
It’s an identical method to Apple’s break up of the iPhone line into customary, Professional and Professional Max fashions that differ in price, supplies, dimension and digicam specs.
The Galaxy S21 sequence are available in roughly the identical dimensions as final yr — going from the 6.2-inch S21 to the 6.8-inch Extremely — although Samsung has lowered the decision and reminiscence of the 2 smaller telephones, strikes probably made to accommodate the decrease costs.
Within the US, Samsung might be counting on Qualcomm Inc’s Snapdragon 888 processor whereas different markets will get its newest in-house Exynos 2100 system-on-chip.
Each mark a transfer to extra superior 5nm manufacturing, catching up with the silicon already inside Apple and Huawei Applied sciences Co’s newest gadgets.
This yr, Samsung is emphasizing its cameras each within the design and performance of its new gadgets.
The rear digicam module dominates one nook of every handset and provides enhancements like steadier video recording, higher depth measurement for portrait photographs and a smattering of synthetic intelligence enhancements to make features like digital zoom more practical.
Google’s Android 11 serves because the default working system and Samsung gives 5G wi-fi connectivity and IP68 water resistance throughout its trio of latest gadgets.
The pricier S21 Extremely provides assist for Samsung’s S Pen digital stylus, the primary time Samsung is providing that compatibility for its non-Notice telephones.
The mannequin additionally differentiates itself with extra of every little thing: it has the largest display and battery, highest-resolution show and cameras and extra reminiscence and storage choices.
“We count on the cargo of S21 sequence might be round 28 million models by the top of this yr,” surpassing the incumbent S20 sequence’ efficiency, stated Counterpoint Analysis analyst Sujeong Lim forward of the announcement. “The largest issue to affect the cargo might be pricing.”
Agreeing that value will play a pivotal function, IDC analyst Bryan Ma stated “Samsung faces strain from Chinese language gamers like Xiaomi particularly, which has additionally been selecting up share from Huawei and is a quickly rising menace to Samsung in areas like Western Europe.”
The brand new $199.99 Galaxy Buds Professional develop Samsung’s lineup of true wi-fi earbuds, marking an improve from the Galaxy Buds of 2019 and Buds+ from final yr.
The brand new earphones are extra discreet, add improved water resistance and step up the audio high quality, in keeping with Samsung. The corporate additionally stated the Buds Professional can mechanically change between noise-cancelling mode and letting exterior sound in based mostly on whether or not their consumer is talking.
Although the AirPods are the very best identified instance of this class, it has been rising sooner — largely on the power of smaller Chinese language upstarts — than even Apple’s profitable lineup.
The Cupertino, California-based firm is planning to launch updates to each its AirPods and AirPods Professional variants, Bloomberg Information has reported.
Samsung’s $29.99 Galaxy SmartTag Bluetooth dongle attaches to valuables comparable to keys, baggage or pet collars and makes these objects trackable through a cell app. This system anticipates Apple’s long-in-the-works AirTags accent, which is anticipated so as to add related locator performance for iPhone customers.
The brand new telephones go on sale Jan. 29 and U.S. pre-orders might be incentivized with free SmartTags and as much as $200 of Samsung Credit score to spend on further gear and equipment. The Galaxy Buds Professional might be accessible from Jan. 15.