You may need to attain for a bag of chips and a few tissues after watching a Doritos Mexico advert that’s lighting up the Web with its candy message of acceptance.
The two-minute commercial was launched over the vacations in Mexico and known as “El mejor regalo,” which suggests “the most effective present” in Spanish. Primarily based on a real story, the video has been considered greater than 14 million instances on YouTube.
In the beginning of the industrial, Javier is touring residence for Christmas and calls his father from a gasoline station to let him know they’re midway to his home. When his father requested Javier who he’s with, he replies that he’s bringing his pal from college, Manuel, who did not have anyplace to go for the vacations.
Subsequent, the cinematic industrial cuts to scenes displaying the three males spending time collectively, however Javier’s father notices there’s one thing extra to this friendship between his son and Manuel. He notices a fast cuddle they shared in his truck, how they held one another as they rode a horse and when his son slipped up and requested Manuel, “What would you like, honey?” after they had been ordering at a diner.
All through all of it, the daddy would not decide his son and would not ask questions. In a single scene, he visits the net website Reddit for recommendation.
“Good day, I am a 52-year-old divorced father and wish some assist,” he writes. “I believe my son and his pal are a pair and he will not inform me.”
“How can I allow them to know that every little thing is OK?” he asks.
On the finish of the advert, the daddy approaches Javier within the kitchen and asks to have a phrase with him, however as an alternative of outing him, he tells his son: “I really like you.”
Javier tearfully replies, “What you need to inform me is that you simply love me as I’m?”
His father nods his head sure and the 2 males embrace.
The advert concludes with an on-screen message: “One of the best present for these holidays is accepting everybody the best way they’re.”
It is a candy second that makes viewers neglect they’re watching a chip industrial till Doritos rainbow delight emblem flashes on the display screen. The chip model has been highlighting LGBTQ+ tales for the previous 12 months as a part of its #PrideAllYear marketing campaign.
“Have been’ actually pleased with the accomplishments which were achieved with Doritos Rainbow,” said Eduardo Córdoba, advertising and marketing director at Doritos México. “And we imagine the second is true to point out that our dedication extends past a proud celebration each June.”
An English subtitled model of the advert was additionally shared on-line.
“This Doritos advert from Mexico a couple of single dad attempting to precise his help for his homosexual son has me tearing up,” one individual wrote on Twitter.
“I can’t imagine I am sharing a Doritos advert,” another person added. “This Doritos Mexico advert is gorgeous.”
This story first appeared on TODAY.com. Extra from TODAY: