Whitepaper: Increasing necessity of digitalised CX in insurance


Predominantly being noticed as a business retention method, the steps taken towards customer experience (CX) improvement were more on the reactive side rather than proactive.

But in recent years, digital disruption in insurance has diversified the perception of customer experience.

It moved from an intermittent engagement business model to a consistent/proactive engagement business model. This leads to innovation in CX.

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