Observer launches women’s World Cup competition

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If ever there was a portal to dreams coming true, the Jamaica Observer seems to have found it with a promotion that is sure to excite its readers.

The newspaper will, on Thursday, March 7, launch its Jamaica Observer Reggae Girlz Ultimate Fan Promotion, which will send one lucky reader and their guest on a magical ride to France to experience the Reggae Girlz historic appearance at the Fifa Women’s World Cup this summer.

For a chance to win, Observer readers will have to fill out an entry form published in the newspaper, attach any Wata label, and then deposit the complete package at any of the 57 Total gas stations across the island or any Jamaica Observer office in Kingston, Montego Bay, Ocho Rios, or Mandeville.

The competition will run from Thursday, March 7 to Sunday, April 21.

Readers may enter as often as they wish, but are reminded that the deadline for entries is Sunday, April 21. The draw will be conducted on Thursday, April 25, and the winner announced the following day.

For the competition, the Observer has strategically partnered with the Girlz’ hydration sponsor Wisynco, through its popular Wata brand; French-owned Total service stations; British Airways, which has maintained flights and high-class service to Jamaica since 1946; Sandals Resorts International, and the Jamaica Football Federation (JFF).

The winner and their guest will enjoy round trip tickets from Kingston via London, US$1,500 spending money, hotel accommodation for two, and tickets to watch the Girlz’ opening match against Brazil on June 9.

The Jamaica Observer, which prides itself in valuing its dedicated readers, had long sought the perfect opportunity and occasion to reward them for their loyalty.

And like a bolt from the blue, Jamaica’s female footballers did what was previously thought to be impossible when they became the first Caribbean team to qualify for the Fifa Women’s World Cup to be held in picturesque France.

The newspaper had found its trump card, and the marketing and creative minds went into overdrive.

“We value our readers who buy the newspaper everyday and we felt that we needed to have one lucky reader experience an amazing moment in history; and when the Girlz qualified we thought, what an opportunity to have a lucky reader and their guest to go to France,” said Natalie Chin, Observer head of advertising, marketing and communication.

Speaking at a luncheon of key staffers and corporate partners on Friday at the newspaper’s Beechwood Avenue headquarters, Chin outlined that the process of partnership selection for the competition was strategic as it was seamless.

“When we look for partners we look for those we think can make these partnerships richer… British Airways being a fantastic airline which offers premium service — and what better way to send the winner and their guest to France,” Chin said.

“Wata is a hydration brand and a sponsor of the Reggae Girlz, and Wata is a product that Jamaicans use over and over, and when we ask a reader to attach a Wata label to an entry form, we know that’s an easy thing for our readers and to do.

“In the case of Total, it gives us reach, and while you can drop off the entry forms at the Jamaica Observer, Total gives us additional entry points, because we want to give every single Jamaican, who is excited and interested in entering, a chance to do so,” Chin said.

Diane Corrie, commercial manager of the Caribbean at British Airways, noted that partnering with the Observer and getting on board this competition was a smooth take-off.

“We love working with the Observer and we have had several partnerships over the years, and now the Reggae Girlz and France are in the mix, this is great for British Airways which, as you know, flies to France,” she stated.

“We (British Airways) have been bringing family members together and bringing visitors to the island and taking Jamaicans to the UK and Europe for many years, so for the person who wins this competition, this is going to be the trip of a lifetime, with our in-flight service fit for a king or a queen,” she said.

Corrie underlined the significance of the Girlz’ earth-shaking achievement, which adds to Jamaica’s enviable story in charting new courses.

“Again Jamaica has created history as we have done before with sport, music and culture, so we want to extend our best wishes to the Reggae Girlz and let them know that all of Jamaica will be fully supporting them.

“We are very proud of the Girlz that they have qualified for the World Cup, and we know that this is something that the whole of Jamaica will get on board with,” she ended.

Tiffany Simmonds, marketing coordinator at Wisynco, said when the Observer came calling to join the Ultimate Fan Promotion, the response in the affirmative was swift.

“We are all about Jamaicans and all about improving the lives of Jamaicans, so we are happy to be on board and bring that extra energy to our Reggae Girlz and all Jamaicans,” she said.

“As you know, Wata will be providing the travel allowance so that our winners can have all the fun on the trip to France… we are also the hydration sponsor of the Reggae Girlz and we have a long-standing relationship with the JFF, and there is something special about the Observer. And when they called us about this competition, it was like a no-brainer for us,” noted Simmonds.

With the Girlz and a lucky Observer reader and companion heading to France, and a French-based company playing its role in fuelling dreams, could this be divine or blind fate?

Shop food and services manager at Total, Karen Mignott had a simple answer.

“It was completely coincidental, but as luck would have it we are a part of it as a French company, and that makes it very special because our Jamaican Girlz are going to France. So it all goes into making it a very exciting thing, and that was enough to make us want to jump into this,” Mignott said.

“One very lucky customer will be going to France, so I encourage Jamaicans to come to Total, buy the Observer, enter and remember to read it. Then buy a Wata and take the label and drop it in our box and it’s as easy as that,” added Mignott.

She said the competition also provided her company with an opportunity to drive traffic into the service stations and their Bonjour convenient stores that sell the Observer and Wisynco brands, including the iconic Wata.

“We look forward to any opportunity to bring Jamaicans to our locations, whether to enter a competition or to purchase our products… it so happens that some of the brands we sell are part of the competition, namely the Jamaica Observer and Wata, so we are very delighted to partner with our suppliers to bring this competition to life, and more importantly, it’s an opportunity for all Jamaicans to be a part of this very exciting competition,” concluded Mignott.

Meanwhile, president of the JFF Michael Ricketts said the competition provides a great opportunity for fans who would not otherwise have the opportunity to be a part of this life-changing experience.

“Whoever wins this competition will be in football heaven, because this will be a once in a lifetime opportunity, a chance to be a part of history… I know that ultimately a reader of the Jamaica Observer will win, but my only hope is that it would be someone who is genuinely into football. But if that’s not the case it’s okay, for perhaps those going may develop an interest in the sport,” Ricketts said.

“But even more than that, it’s the experience and being a part of history that could be the winner here. However, I must congratulate the Observer and its partners for initiating this competition. We fully endorse it, and we will be fully supportive of any such future promotion that engages and promotes our sport, fans and our corporate partners,” he said.

Jamaica, who are due to face Chile in the second of two practice games in preparation for France in Montego Bay today, will contest Group C of the World Cup against Brazil (June 9), Italy (June 14), and Australia (June 18).

The World Cup is scheduled for June 7-July 7.

Now you can read the Jamaica Observer ePaper anytime, anywhere. The Jamaica Observer ePaper is available to you at home or at work, and is the same edition as the printed copy available at http://bit.ly/epaperlive

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