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British Airways rolls out big premium economy upgrade

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British Airways has announced improvements to its World Traveller Plus cabin as part of the airline’s £6.5-billion upgrade for its centenary being observed this year.

“This latest tranche of our £6.5 billion investment is set to improve World Traveller Plus, and customers will see a real change to the cabin,” a company release quotes Carolina Martinoli, British Airways’ director of brand and customer experience. “In February, the new menus will be launched, followed in the spring by the introduction of new amenity kits, quilts and pillows for added comfort, and a touch of luxury.”

The changes to World Traveller Plus, which is the carrier’s premium economy cabin, also include new furnishings, an enhanced service, and an improved dining experience.

“The delicious new menus will be available from February 1 and feature a third main meal option and a more substantial hot second meal later in the flight,” the airline said.

“Launch menus will include braised British beef with roast new potatoes, onion soubise and bourguignon sauce, roasted guinea fowl with braised red cabbage, green beans, roast potato and mustard and chive jus; and rigatoni pasta in a creamy garlic and herb sauce with leek, pumpkin and baby spinach,” British Airways added.

Last year, British Airways unveiled a new World Traveller Plus seat at London Gatwick. The seat features a 50 per cent larger entertainment screen, as well as a six-way adjustable leg, foot and headrest to suit customers of all heights.

The seat will feature on the airline’s A350 aircraft when it arrives later this year.

British Airways also said that customers travelling in World Traveller Plus have the ability to pre-order their main meal up to 24 hours before departure. Customers can select this option by using the “Manage my booking” tool on ba.com.

The £6.5-billion investment covers five years and includes new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.

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