Don’t Expect A New Nvidia Shield Tablet Anytime Soon

During a small press gathering at CES in Las Vegas today, Nvidia CEO Jensen Huang said the company doesn’t have any plans to resurrect the Shield Tablet, which launched in 2014, was last refreshed in 2015 and officially discontinued last year. “Shield TV is still unquestionably the best Android TV in the world,” he said. “We have updated the software now over 30 times. People are blown away by how much we continue to enhance it.” And more (unspecified) enhancements are coming, he said. TechCrunch reports: On the mobile side, though, the days of the Shield Tablet are very much over, especially now that the Nintendo Switch, which uses Nvidia’s Tegra chips, has really captured that market. “We are really committed to [Shield TV], but on mobile devices, we don’t think it’s necessary,” Huang said. “We would only build things not to gain market share. Nvidia is not a “take somebody else’s market share company.’ I think that’s really angry. It’s an angry way to run a business. Creating new markets, expanding the horizon, creating things that the world doesn’t have, that’s a loving way to build a business.”

He added that this is the way to inspire employees, too. Just copying competitors and maybe selling a product cheaper, though, does nothing to motivate employees and is not what Nvidia is interested in. Of course, Huang left the door open to a future tablet if it made sense — though he clearly doesn’t think it does today. He’d only do so, “if the world needs it. But at the moment, I just don’t see it. I think Nintendo did such a great job.”

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